|Mickey Mouse and Other Novelty Sets Add New
Dimension to Radio Market
The world's most popular screen star has assumed a
new role. Beloved by millions, he now breaks into radio.
Walt Disney, his creator, has appointed the Emerson
Radio and Phonograph Corporation as exclusive
manufacturers and distributors of the Mickey Mouse
receiving set. The advent of a radio line, housed in
cabinets of lithesome design and gay colors, may mean
more than that of their special appeal to little sister
Betty or brother Bob at college or to dad for his den.
While these sets should make easy the path for those
dealers who go after the "second" and "third" radio sale
per home, already there are signs that their
cosmopolitan appearance is appealing to a wide variety
of merchants. Toy shops, gift, jewellery and book stores
see in these sets of novelty design an attractive item.
That new and radical exterior designs, and new outlets,
is assuming the proportions of a trend is further
evidenced by the fact that Colonial is out with a set
housed in a globe of the World - of direct interest to
the businessman and proprietors of map and stationary
stores. Then there is that attention getting two-tube
"pocket" set by International - the Kadette Jr. People
are buying them for "bridge" prizes, we are
Radio Retailing, October 1933.
|Life-like reproductions of the world-famous
Mickey Mouse in characteristic poses adorn the
genuine Syrocowood cabinet...